Project Information:
Wander is a modern retreat company that curates travel experiences combining adventure with mindfulness for young professionals.
The brief required a brand identity that not only reflected the essence of exploration but also conveyed a sense of rejuvenation and fun. The brand needed to be visually dynamic, adaptable across various platforms, and capable of standing out in the wellness and travel industries.
I developed a comprehensive visual identity for Wander that includes a vibrant logo, carefully chosen fonts, and imagery that embodies the brand's adventurous yet calming ethos.To enhance the brand’s distinctiveness, I introduced a series of original illustrations inspired by Matisse’s cut-outs, which bring an artistic and playful energy to the design. These bold, abstract shapes complement the clean typography and vibrant color palette, ensuring that the brand feels fresh, modern, and memorable.
This project seamlessly integrates across print and digital platforms, from brochures and merchandise to social media content, delivering a cohesive brand experience that captures the essence of Wander’s retreats.
Credits:
Creative Direction:Dylan Liam Dixon
Design & Motion: Dylan Liam Dixon
Photography: Aaron Cole, Elinora Jackson, Lucas Clay, Marina Voss
Fonts:Futura Condensed, Newake, Poppins