Project Information:
Multi-award winning label Ahluwalia was launched in 2018 by Priya Ahluwalia. The label combines elements from the designer's dual Indian-Nigerian heritage and London roots. It explores the potential of vintage and surplus clothing by giving existing material a new life through various textile and patchwork techniques.
This means that many Ahluwalia pieces are one of a kind.
During my time at Ahluwalia, I designed print layouts, including presentation decks, posters, social media campaigns, and other graphic artworks. Understanding the brand's aesthetic and ethos was crucial, and I ensured that each design reflected Ahluwalia's values.
The collage and paper texture outcomes in my work referenced the upcycled garments Ahluwalia sells, embodying the idea of creating something new from something old.
Credits:
Creative Direction: Priya Ahluwalia
Print & Layout Designer: Dylan Liam Dixon
Photography: Laurence Ellis
Fonts: Ahluwalia Logotype, LL Bradford