Dylan Liam Dixon
Design Portfolio↘ Projects
NØRD
An avant-garde Scandinavian design magazine blending the minimal and bold.
Garden of Claude
An app with a concept that has the potential to reimagine the streetwear space.
→ Information
Project Information:
Garden of Claude is a platform I conceptualised in 2022 to help unrecognised artists be seen, fostering connections between like-minded creators through both real-world and digital events.
Its mission is to support independent brands in reaching their full potential. I initially developed the app and brand identity in response to a university brief, driven by my deep interest in streetwear and music, and the intersection of those cultures.
Inspired by the success of independent musicians who pitch their music to Spotify curators, I applied this concept to streetwear, allowing small labels to pitch to curators for editorial and e-commerce features on the app.
Due to my passion for the project, I revisited it in July 2024 to reimagine the brand’s aesthetic and imagery. However, you can still explore the original R&D document and infomercial below.
View the original R&D document and infomercial here:
GARDEN OF CLAUDE R&D.pdf
GARDEN OF CLAUDE INFOMERCIAL.mp4
Credits:
Creative Direction:Dylan Liam Dixon
Design & Motion: Dylan Liam Dixon
Photography: Calamanda Lozano-Molina, David Oades, Emma Mollo, Joseph Boys-Smith, Neve Cherry, Rana Aydin
Brands:
AntBag, F3ROG by Rana, House of Autonomy, SkinSuit, Miss Cherry
Fonts:Coluna, Untitled Sans
Thank You:Daniel Caulfield-Srikland, Izzy Wharton, Shanu Walpita