Dylan Liam Dixon
Design Portfolio↘ Projects
NØRD
An avant-garde Scandinavian design magazine blending the minimal and bold.
Garden of Claude
An app with a concept that has the potential to reimagine the streetwear space.
→ Information
Project Information:
This research project, titled The Viral Path, delves into how start-up streetwear brands in London are adapting to the ever-evolving world of digital marketing.
After gaining valuable insights during my work with Ahluwalia, I came to understand the importance of crafting a strong brand image, particularly through social media. This experience, coupled with my long-standing passion for streetwear culture, led me to investigate how emerging London-based brands are finding their footing in today’s digital landscape.
By examining the challenges faced by these brands and their innovative use of digital marketing tools, this project aims to reveal how they connect with their audiences and where the future of London’s streetwear scene lies in a digital-first world.
Download the full research document here:
THE VIRAL PATH.pdf
Credits:
Creative Direction: Dylan Liam Dixon
Research & Design:Dylan Liam Dixon
Images (See List of Illustrations for Ref.): Stussy, Palace, Carhartt WIP, Sam Youkilis, AboveGround, I. Darks, Soho Yacht Club, Weekday, Thies.strw, Corteiz, ald Community, awildns, Lemon8, Aime Leon Dore, Culted, Supreme, samuelburgess93, luke_liu, Sabrina Bahsoon, J. Harlow, Dazed, C. Demelio, Walid Labri, Ahluwalia, D. Dixon, D. Oades, N. Cherry, WGSN, LSN Global, Virgil Abloh, Hypebeast, Highsnobiety, Vogue Business, Vogue.
Sources:
Abloh, V., Allaire, C., Białkowska, M.I., Chitrakorn, K., Cochrane, L., Davis, J., DeStefano, M., Farrant, T., Hashem, H., Hughes, S., King’s College London, Lebow, S., Li, A., Martin-Gachot, E., Nast, C., Rees, A., Saggese, B., Shepherd, J., Silbert, J., Tan, E., Taulli, T., Zantal-Wiener, A.
Fonts: Alte Haas Grotesk, Helvetica Neue
Thank You:David Oades, Helen Job, Izzy Wharton, Neve Cherry, Shanu Walpita